User Personas
Due to certain project limitations, other designers on the team and I were unable to have direct contact with the target users a.k.a dealers in
this case. However, we had a representative of the company that provided us with insights into the customer’s challenges and requirements.
The Company Dealer
Third Party Dealer
He is a salesman at one of the Company’s machinery showrooms. He oversees the day-to-day
functioning of the store such as inventory management and customer interactions
Goals
• To fulfil the customer’s purchase and inquiry requests
• To complete the monthly sales targets
Tasks
• Logging into the company’s e-commerce portal
• Managing the inventory of the store
• Placing orders for customers on the web application
• Accepting/rejecting order requests from Third party dealers
Challenges
• Finding it difficult and time-consuming to access information regarding machine attachments
• Unable to fulfil customer or third-party dealer attachment order requests due to unavailability of stock
She is the manager of a Retail store that deals in construction machinery. She manages the store’s
inventory, assigns tasks to the salesmen and ensures smooth functioning of the business
Goal
• To oversee the day-to-day functioning of the dealership store
• To assist customers with product inquiries, purchases, and demonstrations
Tasks
• Logging into the e-commerce portal
• Managing the inventory of the store
• Placing order requests for showroom stock, and on behalf of the customers on the web application
Challenges
• Not being able to obtain information regarding machine attachments conveniently
• Not knowing enough information about machine attachments to
resolve customer queries or doubts effectively
