User Personas
Simon
Full-time Software developer
“After a rigorous work week, I look
forward to playing football with my
friends on the weekends”
Goals
• To find a way to book football turfs
on the weekends in Toronto to play
with his friends
Pain Points
• Not knowing how to book
football turfs in the city
• Having to wait, and not getting
enough game time when playing
in community centers
Rebecca
Full-time University Student
“I enjoy the Spin classes at
the University. However, I would also like
to go for it with some friends of mine
from my resident building”
Goals
• To go for spin classes nearby
with her resident building friends
Pain Points
• Not being able to go to a spin
class with his resident friends
• Not knowing how to book spin
classes in a nearby location
Jack
Soccer Turf Owner
“As a sports facility owner, I am looking
for ways to increase my reach to
consumers and get more bookings
and income every month”
Goals
• Increase the popularity
and reach of his facility
• Increase his business income
Pain Points
• Not having a satisfactory number
of bookings every month
• Not knowing how to increase his
facility’s reach to the target users
